Music, what else

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MÖTLEY CRÜE’s SIXX Steps Up Fundraising Efforts With ‘Running Wild In The Night’ –

Just two days after receiving a star on Hollywood Walk of Fame with his band, MÖTLEY CRÜE, Nikki Sixx announced “Running Wild in the Night”, a fundraising initiative through Covenant House to help at-risk youth on the streets of California and around the world. “Running Wild in the Night” will be a creative arts program, with an emphasis on music, to enable Covenant House to help homeless and displaced young people discover and nurture their talents. Sixx has already raised close to $40,000 by selling personal items, autographed merchandise and memorabilia through his website http://www.nikkisixx.net.

“Having experienced life as a runaway myself, I wanted to do something to help kids put in this position through no fault of their own,” said Nikki, who admitted that music was perhaps the single most important factor in saving him from that situation. “I want to raise awareness and funds to create a creative arts program, with an emphasis on music, to enable Covenant House to help young people discover and nurture their talents like I did through rock & roll.”

George Lozano, Executive Director of Covenant House California said, “Having someone like Nikki associated with Covenant House is great — he’s passionate about what he does, he’s passionate about the cause, he can relate to the youth in our program and they can relate to him. He’s a great role model for these kids.”

Sixx will continue his efforts for “Running Wild in the Night” by auctioning off a custom, personalized Harley Davidson motorcycle online and teaming up with outside manufacturers to donate musical instruments, musical software and computer equipment to Covenant House creative arts programs designed to promote healing and growth for homeless and displaced young people. He is also planning to donate a percentage of the proceeds from a recent lawsuit victory with Vans Corporation and a portion of proceeds from his forthcoming book, “Heroin Diaries”, which chronicles his drug addiction. Sixx adds, “A lot of kids on the streets are addicted to drugs, I know what it’s like, and I know they can help themselves by finding a Covenant House in their area.”

Covenant House provides services to homeless and runaway youth in 21 cities, 15 in the U.S. Last year it provided services to nearly 78,000 youth. Since 1972, the agency has been supported almost entirely (85%) by private contributions. Thousands of young people have survived the trauma of street life and have turned their lives around through Covenant House California‘s continuum of care. Programs in Hollywood and Oakland include crisis intervention and access to shelter, job and life skills training, drug treatment and other services to help youth leave the street, find work and become independent adults. Youth in need anywhere in the U.S. are encouraged to call Covenant House‘s toll-free NINELINE at 800-999-9999 for immediate assistance and referrals. For more information, including how to become a donor or volunteer, contact Covenant House California at 866.COV.DOVE, or visit http://www.covdove.org. Donations are welcome at http://www.covenanthouse.org/sixx or at http://www.nikkisixx.net.

Rock’s most notorious bad boys, MÖTLEY CRÜE have sold more than 40 million albums worldwide, documented their quintessentially decadent lifestyle in their best-selling 2001 autobiography and soon-to-be feature film, “The Dirt”, and had one of the top-grossing tours of 2005, with all four original members reuniting to play before an estimated one million people in the U.S. Tommy Lee, Mick Mars, Vince Neil and Nikki Sixx first joined forces in 1981, their albums generating such iconic singles as “Smokin’ in the Boys Room”, “Girls Girls Girls”, “Dr. Feelgood” and “Don’t Go Away Mad (Just Go Away)”. As one of the most indulgent bands in history, their reckless lifestyle eventually took its toll, and they disbanded in 1999. With their reunion six years later, MÖTLEY CRÜE released the double-platinum “Red, White & Crüe” and spent most of the year on the road for their “Carnival of Sins” tour, whose next leg extends into 2006.

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January 27, 2006 - Posted by | ROCK

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